30 years of ICT Leadership. Pioneering AI in legal publishing sector. Bridging executive strategy with transformation technology.
Most companies treat AI as an efficiency lever. The real competitive advantage lies in reimagining your entire business model—value creation, market positioning, and revenue architecture.
Having launched Europe's first AI-powered legal service, I've experienced firsthand how AI transforms industries, not just operations.
AI doesn't just cut costs—it enables entirely new revenue streams, market access, and customer value propositions that weren't previously feasible.
Understanding AI's second and third-order effects on competitive dynamics, regulatory environments, and talent landscapes before your competitors do.
Translating AI strategy into board-level governance frameworks, organizational design, and executive accountability structures that actually work.
Deep expertise in EU regulatory frameworks (AI Act, GDPR), market structures, and the unique dynamics of European enterprise transformation.
Built and led country operations in EMEA across major European operators, driving digital projects at scale.
Appointed CEO of a European leader in legal publishing. Transformed the business from print-first to digital-first.
Led the group to create and launch the first AI-based legal service in Europe — a landmark in the industry.
Founded Edwell Partners. Now advising boards and mentoring CEOs through AI-driven business transformation.
Bring technology literacy and AI fluency to your board. I provide the independent strategic perspective that helps boards ask the right questions, challenge management assumptions, and govern technology risk effectively.
One-to-one mentoring for CEOs navigating structural AI implementation and business model evolution. Drawing on direct experience of leading a major AI-driven transformation as CEO.
Companies Led & Advised
The fundamental mistake boards and executives make when approaching AI transformation—and the three questions every leadership team must answer first.
How forward-looking boards are moving beyond AI risk mitigation to actively shaping AI strategy—and what separates them from those that aren't.
Lessons from leading Europe's first AI legal service: what the CEO's role actually looks like when AI moves from pilot project to core business model.
I take on a limited number of board and mentoring engagements each year to ensure genuine focus and impact. If you are looking for a strategic partner who has navigated the AI transformation from the inside, I would welcome a conversation.